Post by account_disabled on Feb 15, 2024 3:56:58 GMT -5
Organic traffic on Google Analytics Ranking in search rankings is great, but when it comes to measuring SEO marketing results, nothing beats organic traffic (i.e. traffic that comes directly from search engines). This is because rankings can be deceptive and ranking first on Google may not be so decisive: in fact, the page highest in the Google ranking does not always receive the greatest number of visits. How is it possible? First, it depends on organic CTR . I'll talk about this a lot more in the next step, but to give you an idea, Google result #2 sometimes gets more clicks than result #1 . And if you can double the organic CTR, you've just doubled the traffic from that keyword.
img-semblog Secondly, a single page can rank for thousands UK Phone Number List of different keywords. Let's say you're ranking first for keyword A and your competitor is ranking second for the same term. img-semblog But your competitor ranks first for keywords B, C, and D. img-semblog Since it ranks for more keywords, it will likely get more traffic on Google than you. In short: , but the benchmark for tracking SEO is organic traffic. Impressions and clicks on Google Search Console This is a great complement to the Google Analytics organic traffic report we just talked about. This Search Console report basically shows you how many people SEEN your site and how many of these people CLICKED on your site.
Total clicks .vs. Impressions As you can imagine, the more people who see and click on your site from Google, the better. Leads and sales In other words: is this influx of traffic actually increasing profits? This is a question that many gloss over, but if you want to get a huge ROI from SEO, you need to know if all these new visitors are turning into customers. There are a million ways to monitor this. My favorite is Google Analytics' Goals feature , which is what we use here to see which pages are generating the most email subscribers. Google Analytics – Goal completion Bonus Step 1: Increase your CTR It's no secret that Google uses CTR in its algorithm : several studies have in fact found a correlation between "expected CTR" and Google rankings.