Post by account_disabled on Feb 15, 2024 1:59:21 GMT -5
Content is the core of our digital and social media marketing, and with Google explicitly stating that good, quality content is the way to advance your online visibility, there’s no better time to connect with your audience than through the written word or video content. Original and relevant content Clickbait has finally died a long, overdue death. No longer do we have to be subjected to “And you’ll never guess what happened next!” type of content. 78% of consumers say personally relevant content increases their purchase intent (source), meaning original, relevant and transparent content that is curated with the customer in mind is a must for 2019. Marketers cannot simply copy viral headlines; rather they have to write real content to solve your customers’ problems.
Micro-influencers We’re all familiar with influencers with a large social Pakistan Phone Number List media following and popular blog. Being a social media influencer or brand ambassador can be a fruitful marketing method, but that doesn’t mean your business has to try and hire the Kardashians or Hadid sisters. Micro-influencers are much like usual influencers, but rather than have, for instance, 250K followers will have 12,000. By stepping back and reaching out to lesser-known influencers, your marketing expenses will lessen, and you’ll have better engagement rates. The followers of a micro-influencer usually means that they are more engaged and trusting. Work with micro-influencers and write co-created content with them. Ask them to post the content on their blog and link to the piece in their social media profiles.
Image source: medium.com Expand to audio content According to ofcom.org.uk, the number of podcast listeners has dramatically increased over the last five years, from 3.2m in 2013 to 5.9m in 2018. What is the reason for this podcast boom? It is believed that people are using podcasts to complement their radio habits. With podcast apps and iTunes, as well as the rise in smartphone and tablet use, people are plugging in and listening to a variety of podcasts. The most popular podcasts include Serial, . The podcast boom means businesses can entice their customers and clients with discussions on what’s new in your industry, how-to’s or general discussions where you answer the most common questions.
Micro-influencers We’re all familiar with influencers with a large social Pakistan Phone Number List media following and popular blog. Being a social media influencer or brand ambassador can be a fruitful marketing method, but that doesn’t mean your business has to try and hire the Kardashians or Hadid sisters. Micro-influencers are much like usual influencers, but rather than have, for instance, 250K followers will have 12,000. By stepping back and reaching out to lesser-known influencers, your marketing expenses will lessen, and you’ll have better engagement rates. The followers of a micro-influencer usually means that they are more engaged and trusting. Work with micro-influencers and write co-created content with them. Ask them to post the content on their blog and link to the piece in their social media profiles.
Image source: medium.com Expand to audio content According to ofcom.org.uk, the number of podcast listeners has dramatically increased over the last five years, from 3.2m in 2013 to 5.9m in 2018. What is the reason for this podcast boom? It is believed that people are using podcasts to complement their radio habits. With podcast apps and iTunes, as well as the rise in smartphone and tablet use, people are plugging in and listening to a variety of podcasts. The most popular podcasts include Serial, . The podcast boom means businesses can entice their customers and clients with discussions on what’s new in your industry, how-to’s or general discussions where you answer the most common questions.