Post by account_disabled on Feb 15, 2024 1:22:08 GMT -5
This includes blog posts, webpages, events, and even content from your social networks. This content audit process is all about identifying the strengths and weaknesses of your content. An audit isn’t just about pointing out these aspects, either. It will also supply insights into the type of methods needed to enhance underperforming content. This way, you have a clear roadmap for future marketing activities, can update posts effectively, and ultimately generate greater results. An SEO content audit is particularly useful for websites populated with years’ worth of blog posts. All too often, a business can post an article on their website and never return to it again. Then later down the line, the content becomes outdated, irrelevant, and of no use to your target audience.
Now it’s time to cover what you’ve been waiting for: a guide on best Lebanon Phone Number List practices for a content audit and how to conduct this successfully. Below are the steps to take. Step #1: Consider your goals The first step on the content audit checklist is to consider your goals. What do you want to accomplish with your audit? Do you want to ensure your pillar content remains up-to-date? Perhaps you have older website pages that need to be injected with the latest SEO techniques? Maybe you want to know which type of content works best for engaging your audience? Pinpointing these goals is an important step for your business. Not only is it useful from a bookkeeping point of view, but it also allows you to to improve.
Step #2: Gather your content into a spreadsheet The next step is perhaps the one content marketers dread the most. Yes, it’s time to gather all your content and place this within a spreadsheet. This begins by collecting the URLs of your site’s webpages. When doing this, there are two main approaches you can take: Manual entry: This is a suitable option if your website currently only features a handful of pages – not so much for those with over 1,000 URLs to account for. Depending on the platform you use for your site, manually collecting URLs is easy. On WordPress, for example, you only need to go to the “All Posts” section and have a list of URLs ready for collection.