Post by nojime4575 on Feb 15, 2024 0:51:01 GMT -5
In the last article Agile Marketing – Part 1 I talked about how much marketing, after the digital transformation, has become very close to the world of software development and that therefore the agile methodology, which had its first application in that sector, can be useful applied to marketing. Agile Marketing provides managers and marketers with a way to mitigate risk by quickly testing many ideas to evaluate their potential to react quickly to digital dynamics. We need to move from a traditional approach to a more sustainable one. But what is meant by a traditional approach and what are its pitfalls?
Waterfall vs Agile The Waterfall approach uses steps to manage the complexity of a project by dividing it into multiple parts. An example in the marketing field could be the creation of a campaign or a Belgium Phone Number List marketing plan. The phases, in both cases, can be the following: Waterfall vs Agile At first glance it would seem logical but there is one aspect that certainly needs to be investigated. In the Waterfall approach , those defining the requirements are expected to know in advance exactly what they want.
This implies that if after the release of the project something is not exactly as expected or simply the conditions have changed, the cost of changing the result is very high. Unfortunately this approach does not go well with change. To react to digital dynamics you need a methodology that follows the same rules. Let's discover them together. Some rudiments of the Agile methodology One of the most widely applied Agile methodologies is Scrum . The Scrum methodology organizes work in Sprints . Each sprint is made up of a planning phase, a modest block of time useful for producing deliverables that have value but are not too complex and ends with a review that allows us to collect feedback from stakeholders or the market.
Waterfall vs Agile The Waterfall approach uses steps to manage the complexity of a project by dividing it into multiple parts. An example in the marketing field could be the creation of a campaign or a Belgium Phone Number List marketing plan. The phases, in both cases, can be the following: Waterfall vs Agile At first glance it would seem logical but there is one aspect that certainly needs to be investigated. In the Waterfall approach , those defining the requirements are expected to know in advance exactly what they want.
This implies that if after the release of the project something is not exactly as expected or simply the conditions have changed, the cost of changing the result is very high. Unfortunately this approach does not go well with change. To react to digital dynamics you need a methodology that follows the same rules. Let's discover them together. Some rudiments of the Agile methodology One of the most widely applied Agile methodologies is Scrum . The Scrum methodology organizes work in Sprints . Each sprint is made up of a planning phase, a modest block of time useful for producing deliverables that have value but are not too complex and ends with a review that allows us to collect feedback from stakeholders or the market.