Post by account_disabled on Feb 18, 2024 0:28:39 GMT -5
Omnichannel Marketing Omnichannel marketing is the process of ensuring customers and prospects have a seamless experience with a company, regardless of the channel or device they use. The term “omnichannel marketing” has been a marketing buzzword for a few years now. However, in 2021, the strategy is arguably more relevant than ever, with 90% of customers expecting consistent interactions across channels. The number of ways a consumer can interact with a business is continually increasing. 15 years ago, the average consumer typically used two touchpoints when purchasing an item, and only 7%
regularly used more than four. Today, consumers use nearly six touchpoints on average , with nearly 50% regularly using more than four. Omnichannel marketing also impacts customer loyalty, with companies that adopt Mobile Phone Number omnichannel strategies achieving customer retention rates 91% higher than those that don't. The position of omnichannel marketing is undeniable, currently the majority of companies (55%) do not have a cross-channel strategy. To stay ahead, brands need to ensure it is part of their B2B marketing strategy in 2021. It is vital that businesses and message across all mediums.
This includes digital channels like the company website and social channels , as well as physical storefronts. Source:B2B Marketing 2021 Trend 2: AI By 2025, global data will grow 61% to 175 zettabytes . As the amount of data collected and transferred grows, Artificial Intelligence will become increasingly important to businesses, giving them the ability to make sense of ever-increasing amounts of data in real time. According to Forbes, marketing and sales prioritize AI and machine learning more than any other department in businesses today (40%).